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In productionLas Yerberas

Ecommerce — Las Yerberas

A store organized by intent, not by product type.

  • Client work
  • Las Yerberas
  • Shopify
Visit store (opens in a new tab)

Recorded by the store1 Apr – 30 Jun 2026 · Shopify reports

  • S/5,838total sales
  • 38orders
  • S/147.28average order value

Recorded by the store in the period. Not a causal claim.

The problem

A WooCommerce store with the catalog organized by product type, not by what the customer is looking for.

My role

I migrated to Shopify, reorganized the catalog by intent (protection, clarity, rituals) and prepared the store’s content and images.

The business, the product and the brand belong to the client. Today the public link shows a password page, not an open store.

How it works

  1. WooCommerce

    Original store

  2. Migration

    Move to Shopify

  3. Catalog

    Organized by intent

  4. Content

    Product pages and images

  5. Shopify store

    Run by the client

What I builtAnother team layer

The store

Shopify
Las Yerberas store homepage with the “Protection that Blooms” section
Homepage.
Shopify
Rituals collection, organized by intent
Catalog by intent.
Shopify
Shopify reports dashboard with total sales and orders for the period
Shopify report for the period.

Stack

  • Shopify
  • WooCommerce
  • AI image generation
Next projectDavines Perú: Shopify improvementsDavines Perú
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