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ContributionDavines Perú

Davines Perú: Shopify improvements

Storefront, images and product content on an existing store, including the Essential Haircare launch.

  • Contribution · In-house
  • Existing store: I did not build it
  • Shopify
davines.pe
Cover of Davines Perú: Shopify improvements

The problem

A store with a broad catalog needed better-presented products and content that explains the brand.

My role

I operated Shopify and shipped storefront improvements: the Essential Haircare launch, ~45 updated product images, new sections and per-product storytelling (ingredients, preparation, benefits).

Hero adapted from Davines Mexico. Educational map adapted. The store and the brand belong to Davines Perú.

Before → after

Essential Haircare cover

davines.pe
Previous Essential Haircare cover, with a photo of the line on a wooden table
Before
davines.pe
New editorial Essential Haircare cover with the line’s nine products
Now

Product catalog

davines.pe
Previous product grid, with images in mixed styles
BeforeMixed image styles.
davines.pe
Updated product grid, with uniform images and new descriptions
NowUniform images and new descriptions.

Brand education: sustainability

davines.pe
Previous version: “Sustainability facts” section with two cards
Before
davines.pe
New editorial section “Helping the planet from within”, covering sustainable formulas and packaging
Now

Where ingredients come from

davines.pe
Previous version: static map of Italy with the source farms
BeforeStatic map.
davines.pe
New interactive “From farm to shower” map with the ingredient list
NowInteractive map.

What changed, in motion

davines.pe
“From farm to shower”: where each ingredient comes from.
davines.pe
“Our good intentions” section with the packaging and the line’s proposition
Line storytelling.

Recorded by the storeApr–Sep 2026 vs Apr–Sep 2025 · Shopify reports

  • S/183.2Ksales (vs S/125,049)
  • +46.5%year over year
  • 574orders, +36.3% (vs 421)
  • 24.5% → 46.6%repeat customers

Store performance during my contribution period. It is not due to my work alone.

My contribution

Shopify operations
I operated the store and shipped storefront improvements during my period.
Product
~45 product images and their descriptions updated, with per-product storytelling: ingredients, preparation and benefits.
Cover and sections
Essential Haircare launch, adapted cover and new editorial and educational sections.
What is not mine
The store, the brand and its direction belong to Davines Perú. Store performance is not due to my work alone.

Stack

  • Shopify
  • Excel / CSV
  • Canva
Next projectB2C agent with Shopify: stopped pilotDavines Perú
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