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In productionDavines · Las Yerberas · Koraima · Baby Elvis

AI content production system

Producing a variant stopped requiring a shoot.

  • AI generation
  • Work for 4 brands
  • Delivered

ScaleProduction scale · AI-assisted workflows

  • 4brands · Davines · Las Yerberas · Koraima · Baby Elvis
  • 10+assets produced with AI-assisted workflows
  • 4formats · UGC · product · talking head · editorial
  • 4channels · Instagram · TikTok · Facebook · Shopify

The problem

The hard part is not one good image: it is the twentieth one still being the same brand.

My role

I designed the generation workflows: fixed references, prompts that state what must not change, and a realism step with constant parameters. At Davines, inside a team content pillar.

How it works

  1. Reference

    Base product or character

  2. Fixed prompt

    What cannot change

  3. Generation

    Variants per line

  4. Realism

    Constant parameters

  5. Edit

    Cut and subtitles

  6. Approval

    Brand review

What I builtAnother team layer

Finished pieces

  • AI-generated creator presenting OI oil to camera, vertical format

    UGC · product to cameraDavines

  • AI-generated creator speaking inside a store with Davines branding

    Talking head · in storeDavines

  • Close-up of a hand applying OI oil on skin

    Product · close-upDavines

  • Koraima garment in motion, generated with AI

    Garment in motionKoraima

Las Yerberas · Raymi with AI

  • Las Yerberas avatar presenting the brand’s sage spray

    AI video · avatar with the productLas Yerberas

AI catalog · Baby Elvis

  • Child wearing Baby Elvis’s blue striped set, AI-generated studio catalog image
    Studio.
  • The same Baby Elvis set in a garden, AI-generated catalog image
    Garden.
  • The same Baby Elvis set in a child’s room, AI-generated catalog image
    Child’s room.

The board

Generation board with the Doctora Davines variants
Variants of the same character.
UGC generation board with product in hand
Product in hand, UGC piece.

Stack

  • Weavy
  • Gemini 3 (Nano Banana Pro)
  • ComfyUI
  • Kling (Motion Control)
  • HeyGen
  • CapCut
Next projectAI Avatar & VoiceLas Yerberas
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